Guerrilla Creativity: Make Your Message Irresistible with the Power of Memes

The guru of the Guerrilla Marketing series, which has sold more than one million copies, shows small business owners how to cut through the clutter of new information with simple, powerful ideas that customers will find irresistible.

Today, with more than four thousand marketing messages assailing consumers daily, it is more important than ever to create an original, appealing, and memorable message. Marketer extraordinaire Jay Conrad Levinson shows readers how to craft such messages using memes — simple symbols that represent complex ideas.
Memes can be words, such as Lean Cuisine or “Remember the Alamo,” or they can be images, such as the Red Cross or Betty Crocker. They can even be actions, like drenching a victorious coa
Guerrilla Creativity: Make Your Message Irresistible with the Power of Memes